SASI - To be young at heart.........
To be young at heart.....
.......... Stay Active! Stay Independent!
The campaign was developed by the Stay Active Stay Independent (SASI) project of the North Coast Health Promotion to promote physical activity for residents 55 years and over on the North Coast, NSW.
This campaign was implemented during 2004-2006 it featured active ageing messages aimed at generating 'strength', 'balance', 'coordination' and 'flexibility'. Central to this campaign is the promotion of accessible and affordable physical activity opportunities in the region.
ACTIVITIES
A variety of activities are available in your local area. They range from Tai Chi, aqua aerobics, group exercise, swimming and Lifeball. This campaign particularly promotes everyday activities such as walking, gardening and household chores.
CONTACTS For information regarding activities within your area please phone a SASI Project Officer on 1800 620 693 or 02 66 207500.
PARTNERS & SPONSORS
Northern Rivers Division of General Practitioners, Community Health Education Groups Inc (CHEGS), Queensland University of Technology (QUT) , University Department of Rural Health, Kirklands Buses, Northern Star Newspapers, NBN Television, The Northern Rivers Echo, Bus Advertising and Pacific Mediprint.
CAMPAIGN RESOURCES
Booklet - SASI ways to get active in Northern Rivers
Posters - Bill, Grace, Nancy, George.
Print Advertising - Gardening, Swimming, Tai Chi, Walking.
Television - Keep an eye out for advertisments on NBN TV. Ad1 & Ad2
Radio - Keep listening on 2LM-ZZZ Ad 1 & Ad2
Buses - Lookout for Kirklands bus backs with SASI. Gardening & Swimming
